Sunday, February 24, 2013

Argument analysis-Final Draft


Sarah High

Mrs. Thomas

SEGL 102

24 February 2013

How to live the American Dream:

The Debate over Immigration Reform

            For years one specific topic has been brought up to congress over and over again, but yet it continues to be debated over with little progress being made leaving our country feeling there’s no end in sight.  Immigration reform seems to be an issue our Government has a problem laying down a solid law for.  This leaves not only our country but President Obama in frustration.  As American citizens are striving and struggling to make a living for themselves, many have a hard time dealing with so many immigrants residing on US land because they feel it takes away from their living, while others find it to be beneficial for everyone.  President Obama sees every American and immigrants’ point of view on the topic, and has struggled with Congress since his first term with a proposal for immigration reform. 

            Our President first laid out the DREAM Act, having solid evidence for ways he feels will work to boost our economy, and at the same time allow those wanting to live the American dream to do so successfully.  But while the debate continues, illegal immigrants are continuing to have American born children and more immigrants are sneaking into the country, which is making it even more difficult to take control over immigration reform.  With many putting demands on Congress to make quick decisions, some are trying to persuade them in believing immigrants brought in the country are damaging our economy putting us at risk for a downward spiral, while others are presenting solid evidence to prove differently.

            Two people specifically, one of which is a Senator, have written articles stating their reasons why immigration reform will be beneficial to our economy.  Senator Marco Rubio wrote “Ex-Las Vegan Rubio Outlines a GOP Vision for Immigration Reform” which was published for the Las Vegas Review, and David Brooks wrote “The Easy Problem” for The New York Times.  Both of these men make logical arguments that emphasize the immigration reform needing to be rushed for the purpose of benefitting our economy, while they also use the ad hominem fallacy against President Obama, Congress, and our country.  In reviewing the two arguments, one can clearly see that David Brooks incorporates evidence which produces a more trustworthy stance on why it is the optimal choice for immigrants to reside in America, while Marco Rubio simply uses his political knowledge to force his stance on readers.

            The article by Senator Marco Rubio states that our congress needs to address three key factors in order to fix our broken immigration policy.  He gives details as to why needing a modernized legal immigration policy, strengthened law enforcement, and addressing the illegal immigrants already here would build a policy which is fair, honorable to ancestors, at the same time helping the economy (Rubio).  In the first paragraph of his article he mentions how our country is built on immigration and is a part of our future.  He makes a worthy statement with this because President Obama agrees as quoted in his January 29, 2013 speech “we define ourselves as a nation of immigrants.  That’s who we are -- in our bones.”  One the other hand because Rubio has this erroneous belief that, “our dysfunctional Congress has been unable to put in place a new legal immigration system that honors our heritage as both a nation of immigrants and a nation of laws,” makes his statement seem he is not out to make an argument about immigration reform, but to thrash our Government. 

            As the article continues he says the first key area that needs to be addressed is a modern immigration system with new aged technology.  Besides Rubio’s political background, he gives no verification this is what our country needs, yet with President Obama quoting in his January 29, 2013 speech that “Now we all know that today we have an immigration system that is out of date and badly broken” gives Marco Rubio’s article more credibility in that our President agrees needing updates to the system.  Rubio feels by updating the system this will provide a way for immigrant entrepreneurs, those in the fields of math, science, engineering, technology, and seasonal workers into our country which will open the job market for American born citizens.  According to the Americas Society/ Council of the Americas 28% of new US businesses were immigrant owned in 2011, which created one in ten new jobs; those foreign students who graduate in the top fields and remain in the United States will create approximately 262 jobs for Americans.  They also state passing the DREAM Act would bring $320 billion to the economy and create 1.4 million jobs by 2030.  Although Marco Rubio didn’t offer any of these supporting statistics in his article, his intellect of how immigrants will boost our economy is clear.

            Rubio proceeds with the need to strengthen our law enforcement.  Not only is his argument weakly supported, but his views on how to penalize those who improperly crossed the borders see-saw.  He first blames our broken immigration system on the law enforcement.   He says they have not properly forced the immigration laws from the beginning, which is why our country is flooded with undocumented Dreamers and Congress is having this drawn out debate.  Since Marco Rubio follows Obama’s immigration proposal he knows our President recently spoke to a crowd in Las Vegas about his visions for the reform.  President Obama announced, “During my first term, we took steps to try and patch up some of the worst cracks in the system.  First, we strengthened security at the borders so that we could finally stem the tide of illegal immigrants.  We put more boots on the ground on the southern border than at any time in our history.  And today, illegal crossings are down nearly 80 percent from their peak in 2000” (Obama).  With Rubio declaring enforcement needs to be strengthened, this overlooks what has already been proposed making his assertion unsupported.        

             Rubio states, They knowingly broke our immigration laws and do not have a legal right to remain here.  But they are also human beings who made those choices in pursuit of a dream we recognize as the American dream.”  On one hand he says they don’t have a right to be here, while on the other it will be difficult rounding up the millions of undocumented to have them deported.  So they should come forward, pay back taxes, go through a background check, and perhaps be granted a temporary non-immigrant status which would prevent them from benefitting from government funds including college financial aid (Rubio).  He says after the policy is in place they should be allowed to apply for permanent residency, but only if they wait in the back of the line.  Our president mentions there being 11million undocumented immigrants, and it’s only fair they play by the same rules as every other American; this includes paying their taxes (Obama).  So even though Rubio’s opinions on current illegals shift, they are supported by Obama’s current proposal.  

            As Rubio concludes his argument he directs fallacies toward Republicans and Democrats, including the President with, “both sides should want this kind of common-sense reform.”  He shouldn’t assume every member of Congress ought to favor his theory because there’s an unlimited amount of methods that need consideration.  There are obviously no quick fixes to this issue. 

            While addressing his theory, he links those concerned with illegal immigration and others who are concerned with helping the undocumented together.  He does this by blaming our country with having a “de facto amnesty,” meaning current immigration laws are temporary that allow those immigrants to continue with no penalty, and the risk for family separation through deportation, on the arguing politicians.  Rubio addresses the debate between congressmen without giving logic as to why they struggle with the vast issue.  Because he doesn’t verify this theory will function, it seems he is casting an “easier-said-than-done” option for immigration reform.

            In the second article by David Brooks, he agrees with Rubio’s argument on the best chance in saving our economy is through immigration reform; however Brooks focuses on normalizing the illegals already here.  Also, he wants our immigration policies more like Canada and Australia which allow high-skilled immigrants into the country.  Although Brooks uses his own research to establish his credibility on the topic and to validate his claim being more suitable for immigration reform, he also uses the ad hominem fallacy against our nation. 

            According to Brooks, “The Office of Punditry” deals with many hard issues that are full of mixed evidence, except for immigration reform.  He feels there is enough evidence to prove immigration reform is the only option, and is so clear that even a “Forlorn Pundit” knows the answer to the debate.  He completely insults Congress when comparing them to a forlorn pundit, who is a miserable critic.  If a columnist who can’t give a proper critique knows the answer, Congress must be in a complete and inexcusable condition.  But with him opening the article insulting our Government seems he wants to draw attention to how horrible they are instead of focusing on immigration reform. 

            Brooks continues expressing his perspective on the reform by alerting his readers on how immigrants would have a positive impact on the economy.   He includes evidence by Michael Greenstone and Adam Looney of The Hamilton Project which states, “Immigrants are 30 percent more likely to start new businesses than native-born Americans, and a quarter of new high-tech companies with more than $1 million in sales were also founded by the foreign-born (Brooks).  He also includes a study by Madeline Zavodny, an economics professor at Agnes Scott College, who discovered that 262 jobs for U.S. natives were created for every 100 foreign-born workers.  These statistics are accurate, as I previously mentioned the Americas Society/Council of Americas’ facts.  With Brooks citing reliable sources, this gives his argument influential strength.

            According to Brooks, the Congressional Budget Office reveals, “giving the current illegals a path to citizenship would increase the taxes they pay by $48 billion and increase the cost of public services they use by $23 billion, thereby producing a surplus of $25 billion.”  As he quotes the Congressional Budget Office, his understanding on immigrants boosting our economy is clear, yet this data seems to single out America as solely being a “take-all-you-can” country instead of a land full of liberty and prosperity, which is what the American dream is centered around.

             He recalls the last major immigration debate in 2007, with the focus on immigrants lowering pay wages for low-skilled workers.  Brooks uses the previous debate to compare how time has changed, and with research it is proven immigrants don’t have a negative effect on American-born workers.  In some cases he shows wages were actually raised.  He points out that in 2007 economists were divided on the debate, but in current time the Economic Policy Institute has presented reviews to support immigration reform and the effects on pay wages.  As a result in Brooks analyzing and comparing data from the 2007 and current debates, the readers understand that society has advanced over the years, so past opinions on the issue are no longer accurate.  Because Brooks presents the justifiable claim, “The argument that immigration hurts the less skilled is looking less persuasive,” makes his view more appealing and accepted.

            There is no doubt every country competes with one another for recognition; Brooks describes this as “competing to win the global talent race.”  According to him, over 60% of nations have improved their policies, which now have more talent from around the world entering, but has America losing the competition.  In order to get back in the race he suggests for our country to organize the system to be more like Canada and Australia’s.  According to Citizenship and Immigration Canada, to become a Canadian citizen one can qualify after completing several steps.  The first being a permanent resident of three years and at least eighteen years old , unless the parent is applying at the same time or adopting;.  After applying one must know proper English or French, pass a criminal background check, and have complete knowledge of Canadian history, symbols, and values.  Canada also has a variety of requirements for work or visitation visas and for refugees. 

            Although David Brooks has the intentions of providing an example of such a prestigious stature, one must realize that Canada is not perfect.  According to Citizenship and Immigration Canada, they are working on updating their immigration system in hopes of using biometrics to help track immigrants.  They say even with strict immigration policies about 80,000 illegals remain in their country.  Although the Canadian immigration system seems more successful than America’s, there is no proof using their policy as an outline will be beneficial for American people because our country is dealing with separate issues and values.

            As Brooks concludes the article, he emphasizes his point on immigration reform being the better alternative in fixing the economy than tax reform and fiscal reform, but focuses on us needing Canada’s policy to better the work ethics brought into the country.  With his ending statement he uses the ad hominem fallacy against our nation, calling it pathetic if unable to finalize an immigration law this year, given the evidence that supports it.  By him putting our country down and saying Canada is better, is like saying he no longer has confidence in America. As a result citizens might lose respect for his opinion and begin feeling even more timid about their future.

            Although David Brooks presents a strong argument by citing reliable sources, Marco Rubio’s argument is drawn from his experience in politics.  With both of these men feeling passionate about the reform, they manage to redirect the readers’ attention many times by showing animosity towards American bureaucrats.  Yes, immigration reform is an issue that Congress is struggling to conclude, but considering the amount of information they are working with its no wonder they are slowly progressing.  Because there are several points of view that have to be taken into consideration, can one really blame Congress for wanting to make sure this is done right the first time?   So these men’s opinions on how immigration reform will brighten our economy are fully supported; however, the need to call names and be impatient on such a crucial topic isn’t providing evidence Rubio and Brooks are familiar enough with the issue.  The evidence presented has me believing immigration reform will boost our economy, but how and when, leave it up to congress to continue debating on.

 

 

 

Works Cited

Brooks, David. “The Easy Problem.”  the New York Times.  31 Jan. 2013.  Web.  12 Feb. 2013.

Citizenship and Immigration Canada.  Canadian Government.  6 Feb. 2013.  Web.  16 Feb. 2013.

Marczak, Jason.  “Get the Facts: Immigrants and the Economy - Five Reasons Why the U.S. Economy Needs Immigrants.”  Americas society/council of Americas.  12 Feb. 2013.  Web.  16 Feb. 2013.

.Obama, Barack.  “Remarks by the President on Comprehensive Immigration Reform.”  Del Sol High School.  Las Vegas, Nevada.  The White House.  29 Jan. 2013.  Web.  16 Feb. 2013.

Rubio, Marco.  “Ex-Las Vegan Rubio Outlines a GOP Revision for Immigration Reform.”  Las Vegas Review-Journal.  27 Jan. 2013.  Web.  12 Feb. 2013.        

Thursday, February 21, 2013

Argument analysis draft----incompleted


Sarah High

Mrs. Thomas

SEGL 102

21 February 2013

How to live the American Dream:

The Debate over Immigration Reform

            For years one specific topic has been brought up to congress over and over again, but yet it continues to be debated over with little progress being made leaving our country feeling there’s no end in sight.  Immigration reform seems to be an issue our Government has a problem laying down a solid law for.  This leaves not only our country but President Obama in frustration.  As American citizens are striving and struggling to make a living for themselves, many have a hard time dealing with so many immigrants residing on US land because they feel it takes away from their living, while others find it to be beneficial for everyone.  President Obama sees every American and immigrants’ point of view on the topic, and has struggled with Congress since his first term with a proposal for immigration reform. 

            Our President first laid out the DREAM Act, having solid evidence for ways he feels will work to boost our economy, and at the same time allow those wanting to live the American dream to do so successfully.  But while the debate continues, illegal immigrants are continuing to have American born children and more immigrants are sneaking into the country, which is making it even more difficult to take control over immigration reform.  With many putting demands on Congress to make quick decisions, some are trying to persuade them in believing immigrants brought in the country are damaging our economy putting us at risk for a downward spiral, while others are presenting solid evidence to prove differently.

            Two people specifically, one of which is a Senator, have written articles stating their reasons why immigration reform will be beneficial to our economy.  Senator Marco Rubio wrote “Ex-Las Vegan Rubio Outlines a GOP Vision for Immigration Reform” which was published for the Las Vegas Review, and David Brooks wrote “The Easy Problem” for The New York Times.  Both of these men give evidence throughout to emphasize their agreement with a rush needing to be put on the policy which will benefit our economy; however they disagree with how to document those who are here illegally.  While comparing the two articles, both of these men make logical arguments for immigration reform; in contrast David Brooks incorporates more evidence producing a more trustworthy stance on why it is the optimal choice for immigrants to reside in America, and Marco Rubio uses his political knowledge to force the issue on his readers, while both articles use the ad hominem fallacy against President Obama, Congress, and our country.

             The article by Senator Marco Rubio states that our congress needs to address three key factors in order to fix our broken immigration policy.  He gives details as to why needing a modernized legal immigration policy, strengthened law enforcement, and addressing the illegal immigrants already here would build a policy which is fair, honorable to ancestors, at the same time helping the economy. (Rubio)  In the first paragraph of his article he mentions how our country is built on immigration and is a part of our future.  He makes a worthy statement with this because President Obama agrees as quoted in his January 29, 2013 speech “we define ourselves as a nation of immigrants.  That’s who we are -- in our bones.”  One the other hand because he has this erroneous belief that is quoted by him, “our dysfunctional Congress has been unable to put in place a new legal immigration system that honors our heritage as both a nation of immigrants and a nation of laws,” makes his statement seem he is not out to make an argument about immigration reform, but to thrash our Government. 

            As the article continues he says the first key area that needs to be addressed is a modern immigration system with new aged technology.  Besides Rubio’s political background, he gives no verification this is what our country needs, yet with President Obama quoting in his January 29, 2013 speech that “Now we all know that today we have an immigration system that is out of date and badly broken” gives Marco Rubio’s article more credibility in that our President agrees needing updates to the system.  Rubio feels by updating the system this will provide a way for immigrant entrepreneurs, those in the fields of math, science, engineering, and technology, and seasonal workers into our country which will open the job market for American born citizens.  According to the Americas Society/ Council of the Americas 28% of new US businesses were immigrant owned in 2011, which created one in ten new jobs; those foreign students who graduate in the top fields and remain in the United States will create approximately 2.62 jobs for Americans.  They also state passing the DREAM Act would bring $320 billion to the economy and create 1.4 million jobs by 2030.  Although Marco Rubio didn’t offer any of these supporting statistics in his article, his intellect of how immigrants will boost our economy is clear.

            Rubio continues his article with the need to strengthen our law enforcement.  Not only is his argument weakly supported, but his views on how to penalize those who improperly crossed the borders see-saw.  He first blames our broken immigration system on the law enforcement.   He says they have not properly forced the immigration laws from the beginning, which is why our country is flooded with undocumented Dreamers and Congress is having this drawn out debate.  Since Marco Rubio follows Obama’s immigration proposal he knows our President recently spoke to a crowd in Las Vegas about his visions for the reform.  President Obama announced, “During my first term, we took steps to try and patch up some of the worst cracks in the system.  First, we strengthened security at the borders so that we could finally stem the tide of illegal immigrants.  We put more boots on the ground on the southern border than at any time in our history.  And today, illegal crossings are down nearly 80 percent from their peak in 2000” (Obama).  With Rubio declaring enforcement needs to be strengthened, this overlooks what has already been proposed making his assertion unsupported.        

            In this article Rubio states, They knowingly broke our immigration laws and do not have a legal right to remain here.  But they are also human beings who made those choices in pursuit of a dream we recognize as the American dream.”  On one hand he says they don’t have a right to be here, but see-saws to the other with it being difficult to round up the millions of undocumented to have them deported.  So they should come forward, pay back taxes, go through a background check, and perhaps be granted a temporary non-immigrant status which would prevent them from benefitting from government funds including college financial aid (Rubio).  He says after the policy is in place they should be allowed to apply for permanent residency, but only if they wait in the back of the line.  In President Obama’s immigration reform proposal, he mentions there being 11million undocumented immigrants, and it’s only fair they play by the same rules as every other American; this includes paying their taxes.  So even though Rubio’s opinions on current illegals sway, they are supported by Obama’s current proposal.            

Sunday, February 17, 2013

argument analysis introduction and thesis


Sarah High

Mrs. Thomas

SEGL 102

17 February 2013

How to live the American Dream:

The Debate over Immigration Reform

            For years one specific topic has been brought up to congress over and over again, but yet it continues to be debated over with little progress being made leaving our country feeling there’s no end in sight.  Immigration reform seems to be an issue our Government has a problem laying down a solid law for.  This leaves not only our country but President Obama in frustration.  As American citizens are striving and struggling to make a living for themselves, many have a hard time dealing with so many immigrants residing on US land because they feel it takes away from their living, while others find it to be beneficial for everyone.  President Obama sees every American and immigrants’ point of view on the topic, and has struggled with Congress since his first term with a proposal for immigration reform. 

            Our President first laid out the DREAM Act, having solid evidence for ways he feels will work to boost our economy, and at the same time allow those wanting to live the American dream to do so successfully.  But while the debate continues, illegal immigrants are continuing to have American born children and more immigrants are sneaking into the country, which is making it even more difficult to take control over immigration reform.  With many putting demands on Congress to make quick decisions, some are trying to persuade them in believing immigrants brought in the country are damaging our economy putting us at risk for a downward spiral, while others are presenting solid evidence to prove differently.

            Two people specifically, one of which is a Senator, have written articles stating their reasons why immigration reform will be beneficial to our economy.  Senator Marco Rubio wrote “Ex-Las Vegan Rubio Outlines a GOP Vision for Immigration Reform” which was published for the Las Vegas Review, and David Brooks wrote “The Easy Problem” for The New York Times.  Both of these men agree with a rush needing to be put on the policy to benefit our economy giving evidence throughout to support their arguments; however they disagree with how to legalize those who are here illegally.  While comparing the two articles, David Brooks gives more evidence to prove his stance on the topic, and Marco Rubio uses his political knowledge for his claim. 

Wednesday, February 13, 2013

article summary

In the next essay, I am choosing to analyse two articles about immigration reform.  the two articles I have chosen  both writers taking a stance to support immigration in the United States.
In the article “Ex-Las Vegan Rubio outlines a GOP vision for immigration reform” by Senator Marco Rubio, he is outlining his idea of what immigration reform should look like.  He believes our country was founded on immigration; therefore it should not be stopped completely.  But he also believes those who have come to our country illegally should be made to step forward and claim they are not here on a visa.  They should be allowed to apply for a temporary visa, provided they have a clean criminal record, and their family members given an opportunity to reunite with each other instead of being deported.  While they are on a temporary status they will not be allowed to apply for any government assistance.   Since our country depends so much on the agricultural work, most of which is by immigrants, they should be allowed to apply for seasonal and long-term visas.  As well to attract the other high skilled workers other countries bring.  He also believes through stronger law enforcement, our country will be able to control out immigration laws.  The law enforcement should be able to enforce those who are visitors to leave when they are supposed to, and those who have committed crimes to be deported.  He believes there should be a way for immigrants to come into our country legally and to stay.  Those wanting to come to America should be able to apply and wait the time given.  Through intense testing, background checks with continuous check in's immigrants should be allowed to legally reside in the United States.  But those who have resided in America Illegally should have to wait to become legal behind everyone who has been patient.  He feels if President Obama gives illegal immigrants a chance to become legal before those who have been waiting patiently, this will not go well with the reform our country wants to establish.  Senator Marco Rubio stands with our country needing immigration, but believes it needs to be done so in an organized and fair matter while being fair to those who are waiting to become citizens legally. 

                In another article by David Brookes, “The Easy Problem,” He has a very similar opinion to Marco Rubio in that he believe immigration will help our country not hurt it.  But he also feels a little different on those immigrants who are here illegally. He first feels that the immigration issue is not as bad as our country makes it out to be.  Yes, there are millions of immigrants, but he thinks our country will benefit more by allowing those illegally here to normalize and create a legal system for the low-skilled workers.  He feel s our economy will benefit more with immigrants here.  Immigrants are more likely to start their own business.  He says for every 100 foreign born workers in science and math, this will bring 262 jobs for Americans.  And he says by those here illegally, should be allowed to become legal which would boost taxes to $48 billion, although federal help would increase to 23$ billion, that still gives the government an extra $25 billion.  He also believes American workers will be more likely to get higher standard jobs with businesses keeping immigrants on the lower skilled work.  Bringing immigrants into our country will also lower food costs, the price of homes, and in response lowering childcare and even allowing more women to stay home with their families.  With other countries allowing immigrants in because of the boost of economies, America should step up to the plate and get with the reform in order to boost the economy.  He says if our country can’t pass a law this year because of all the evidence there is, that we really are a pathetic country.  Both Marco Rubio and David Brooks believe immigration is a must.  It will help our economy, but Marco Rubio believes they shouldn’t be allowed government assistance while David Brookes says they should because of helping our economy.  David Brooks says to legalize those already here, while Marco Rubio says they should have to wait behind those who are already waiting.  They both feel bringing immigrants into our country will bring more work.  The evidence is showing immigration will help not hurt.

Saturday, February 2, 2013

Self Assessment Essay 1


1.       How would you tell the story of your thinking and writing process? Complete these sentences: “When I first began this assignment, I thought…..” and “AS I did some thinking, writing and research my ideas changed and I thought…”

I took lot of time watching the commercials over and over again.  I first tried to figure out what the rhetorical devices were, and how exactly they appealed and to who.  I finally figured this out, then took a couple of days to figure out how exactly I was going to start this.  Once I got it started it was ok. When I first began this assignment, I thought I would never get anywhere.  As I did some thinking, writing, and research my ideas changed and I thought slowly but surely I will do this. 

 

2.      How did you choose a text to analyze for this assignment?  What criteria did you use when selecting it?  I thought long and hard about what text to choose.  I didn’t have a clue where to even look.  Its kind of ironic, but my youngest son said he wanted some cereal to snack on.  Later on I thought…cereal, that it!  So I got on you tube searching for cereal commercials.  I ran across “Froot Loops.” I then search their commercials until I saw the Alien Fruit Monster.  I saw those and knew it was perfect.  With their being more than one commercial for this story line, and all of the details within I thought it was such a brilliant idea.  When my children saw what I was watching and asked to watch too, I showed them the commercials, and at the end they wanted a box, so I knew it was the text I had to analyze.

 

 

3.      What was the most difficult problem you faced while writing? How did you go about trying to solve it?  The most difficult problem I faced while writing was trying to figure out how I was going to truly analyze the rhetorical devices, and which one was I going to use first.  I didn’t know whether I had to use the words ethos, pathos, and logos, or just describe my opinion.  I struggled severely on the body of my paper.  I talked to Ms. Thomas about me struggling, and she said the way my thesis was written to just go in order I have the rhetorical devices written, and to explain each and how they were used.

 

 

4.      Whose advice did you seek while drafting, revising and editing? What advice did you take and what did you ignore? Why?  During the process to write my paper, I sought advice from Ms. Thomas, my mom, and of course the peer response.  I took into consideration everyone’s opinions.  Everyone pretty much told me the same thing about the order in which I needed to write the body of my paper.  I listened to everyone on that.  I revised my thesis like Ms. Thomas suggested as well as omitted some words, and added a few words throughout that was suggested from peer response.  After I went over my paper many times, I realized they were right and it sounded so much better revised. 

 

 

5.      What do you feel are the strongest points of this essay?  What are the weakest elements and how could you improve them?  I feel the strongest points in my essay are my introduction, and when I discuss the details and three-dimentional effects.  My weakest elements I think are of course my conclusion and describing more details of how the rhetorical devices affected what audience.  I am not confident with the way I described them.  In my conclusion I should have added a few more sentences to expand my final thought.  And Im going to be honest, I have no clue how I would improve on the rhetorical device explanation.  Maybe Im just not confident in it because I struggled so much.  

 

 

6.      What will you do differently on the next essay assignment?

On the next essay assignment, I will work on my conclusion and transitions.  I have always struggled with these, and I think I have gotten better.  But I still need to give it more thought in able to get the right words together.

Friday, February 1, 2013

"Kellogg's Froot Loops" Rhetorical Analysis Final Draft

                                           
Sarah High

Professor Thomas

SEGL 102

February 1, 2013        

                                           "Kellogg's Froot Loops" :                                            
                  The Intriguing Tactics of theAlien Fruit Monster   

            For decades the colorful character Toucan Sam, who is known for his majestic sense of smell, has embraced the covers of “Froot Loops” cereal boxes and numerous commercials.  Although Toucan has changed over the years he has been a successful method in advertising for Kellogg’s “Froot Loops.”  In addition to the strong storylines and details in every commercial, no one can deny Toucan’s welcoming disposition.  Because of the creative strategies within Kellogg’s marketing, their designs were expanded to include Toucan’s nephews, and they continue surprising the world with refreshing tactics to further entice the young.                                              
     Although Kellogg’s is a well-known company who has established consumer relationships, the marketing creators still took on a challenge to develop a series of cereal commercials to ultimately advertise the limited “Alien Berry Froot Loops.”  During these commercials Kellogg’s is able to appeal to parents and children watching through not only a full story, but by artful manipulation, repetition, and three-dimensional gimmicks with vibrant colors, while establishing their credibility throughout, and enhancing the main statement effectively using hyperboles that “Froot loops is full of the ultimate fruit flavor.”  At the same time a hidden message is composed contrasting greed and generosity.  Because of the abundant amount of creativity that was put into the commercials, children are left in anticipation, and flocking to their parents to purchase a box of the “ultimate taste of Kellogg’s Froot Loops.”

            The series is crafted is an artful and kid friendly manner to show Toucan Sam and his nephews being taken by surprise with a visit from an unpleasant alien monster searching for their favorite cereal.  Once located, a rapid pursuit occurring between Toucan, his nephews, and the Alien Fruit Monster arise in order to keep the “Froot Loops” away from the alien.  But because the sneaky creature was able to acquire the cereal, a new assortment was created, and in response he turned into a friendly, sharing fruit monster. 

            Within every commercial the producers are able to manipulate the viewers based on actions between the characters and rewards offered from Kellogg’s.  The way the commercials are laid out, starting with the alien saying “I’ve come for the ultimate taste of Kellogg’s Froot Loops” children are able to see that the alien has come from far away to desperately encounter the fruit taste.  Through these actions their awareness arises to the fact that this cereal must be delicious, and is the start of the message Kellogg’s wants to achieve.  

            Toucan is kidnapped because he wouldn’t give up any of his cereal.  At the end of the commercial a website is offered to get a poll from viewers on whether or not the alien fruit monster should have some of the delicious fruit flavor in order for Toucan to be rescued.  Because the writers chose to market the commercial this way a few things are occurring.  Kellogg’s is using a “to be continued” storyline that not only keeps the audience waiting on the edge of their seats for more, but allows them an opportunity to be involved throughout.  This is to shock the parents and children with the unknown future of Toucan while giving them a chance to possibly save him.   

            On the second part, Toucan is rescued by his nephews because the viewers chose to save him by giving the Alien Fruit Monster some “Froot Loops.”  Now the children are excited because they saved Toucan!  What’s better than knowing the fruitful character is safe from harm?  A personal “Toucan Bendy toy” offered in select boxes of “Kellogg’s Froot Loops.”  This is an effective scheme; because parents want their children happy but healthy, they will go out and purchase another box.

            The third and fourth commercials offer the same sequence of events.  But this time the monster steals the box of cereal from Toucan’s tree house.  The website is offered again, with “ask your parents for permission” being the last statement, emphasizing the fact that nothing is ok to do without asking your parents beforehand.  While on the website children can keep track of the whereabouts of the monster and cereal.  Each time they are able to explore the Toucan Sam website, they are engaging in the exciting life of Toucan while allowing a bonding opportunity between parents and children, and at the same time seeing the other Kellogg’s products being advertised.

            During the last commercial the manipulation being used throughout the sequence of events is being heightened with the outcome of the Alien Fruit Monster.  By the time Toucan and his nephews locate the greedy creature he is gobbling down their entire box of “Froot Loops” while creating a new and improved monster that pops out the new “Alien Berry Froot Loops.”  Kellogg’s makes sure they have written in big letters under the new box “FOR A LIMITED TIME ONLY” to show these won’t be on sale long, and parents should hurry and buy a box of the friendly fruit flavor.    

            Because the alien fruit monster repeats the key line in every episode, Kellogg’s further enhances their message being that “Froot loops are full of the ULTIMATE fruit flavor.”  The repetition starts with the alien demanding, “I’m finally here, and I’ve come for the ULTIMATE flavor of froot loops!”   In each commercial thereafter he changes his phrase a little with continuing emphasis on the word ultimate.  For example, “YUMM the ULTIMATE fruit taste must have more” and “The ULTIMATE fruit flavor.”  The alien wants the viewers to know how delicious these are and once you have had the taste you can’t resist them.  “Froot loops” is ultimate; it is top notch that nothing can beat. 

            On top of using manipulation and repetition to sell this cereal, Kellogg’s also uses detailed vibrant colors and three-dimensional effects.  Every commercial is very detailed from the fruit on the trees, the lemon steps on the alien’s spaceship, down to facial expressions of fear and anxiety.  Because of the combination of details and colors, which are fun and exciting, the series is able to keep the audience engaged by drawing attention to the television.  When you see Toucan, his nephews, and the alien’s facial expressions you can clearly see whether they are frightened or excited.  The producers of these commercials make the character’s expressions very childlike almost imitating the actions of the young.  Because of Toucan gulping in fear, sticking his wing in his mouth like a child would their fingers being nervous, the alien grinning in greed, and the middle nephew having his mouth opened and nodding with complete enjoyment, the children and parents alike are able to connect and feel empathy for this family.  When a person, especially children, feel a connection with something they are more likely to be persistent in having it.     

            The three-dimensional scenes allow the audience to feel as if they are experiencing Toucan’s danger, seeing it from his and the alien’s perspectives.  When Toucan screams “HELP!” after being kidnapped, his face pops right at the screen, and while the alien is chasing after more “Froot Loops” his tentacles almost reach through to the audience grabbing them instead of the cereal.  This is a wow factor for the audience that shows how much distress Toucan, his nephews, and the fruit monster are under to get the fruit taste in their possession.  As Toucan is running after being rescued, he looks as if he is looking right at the audience as he says “Thanks boys and girls for rescuing me from the alien fruit monster!”  Because of this children get pulled into the commercials, which is another way for Kellogg’s to make it seem as if the viewers are experiencing this with them.

            Hyperboles are also used throughout connecting the ultimate flavor of the original “Froot Loops” to the new ones that are for a limited time.  Every time the fruit monster says they are “Full of the ultimate fruit flavor” makes the cereal seem as if each loop is filled with the juice from a real piece of fruit to make the fruity flavor.  Also after the alien changes and makes the new “Alien Berry Froot Loops,” Toucan and his nephews are enjoying a bowl.  After the narrator mentions that “they’re the best fruit taste on this side of the Milky Way” Toucan exclaims “and their out of this world!”  This shows the “Alien Berry Froot Loops” are beyond the ULTIMATE flavor; they are an out of this world flavor that no one should miss out on while also connecting the alien fruit monster to his creation.

            They are also able to show through the actions of the alien that being greedy and hateful will get you nowhere, but it feels good to be helpful and sharing.  In the beginning the alien travels far just to steal the “Froot Loops,” but because of him being so greedy he has difficulty getting them.  After he turns into a new and improved alien, not only does he make the new “Alien Berry Froot Loops” he also says “I feel good!” and “I’m sharing with everyone!”  Because this is coming from the alien fruit monster, the viewers see how you can change for the better, and it actually feels good to share.  

            Some may feel these four commercials are too busy and hard to keep up with for the young.  But because of the storyline, details, and pauses Kellogg’s takes they are able to successfully sell their famous cereal by not only adding the hidden message for their viewers, but making them feel like they are an important part of the story.  Because these commercials were so brilliantly put together by Kellogg’s marketing, not only are they able connect with the parents and children, but also reveal the fruitful taste of “Kellogg’s froot loops.”  Furthermore, after my children watched the commercials they wanted a box of the “ULTIMATE fruit flavor” too.