Analysis of a text: Fruit Alien Fruit Loops Commercials

The text I am choosing is a series of fruit loops cereal commercials.  Four commercials we made and aired over a period of time.  The first commercial was about a fruit alien coming to find some of the fruit loops, and when tucan sam didnt have any with him, this evil alien kidnapped him. At the end of the commercial, the writer wants to get the people watching a chance to get involved. A website is offered to get in votes whether or not tucan sam should be saved by giving into the alien and giving him some fruit loops.  In the second commercial, tucan's nephews are coming to the rescue with the fruit loops, allowing tucan to escape. Because it was voted to give the alien the fruit loops, Kellog's offers a neat bendable toy as a "Thank You" for helping. In the end, this fruit monster is running after tucan and his nephews saying he wants some more of the yummy fruit flavor.  A third commercial was made  after this.  It begins with tucan and his nephews continuing to run from the alien trying to get more of the fruit loops.  After tucan runs into their treehouse, the fruit alien sneaks and breaks into the window and steals the box of cereal.  The fruity birds are now worried and dont know how they are going to get their yummy cereal back.  Once again, Kellog's is giving a chance to get ivolved by going to another website offered.  This time, searching for the alien monster and box of fruit loops. In the final  commercial, it begins with a summary of what happened on the third commercial.  When Tucan and his nephews find the fruit alien, he is dumping a whole box of the fruit loops in his mouth.  Just as he is saying how wonderfully fruity they are, he is turning into a nice and sharing alien.  In the process of turning, he spits out the fruit loops, which turn into Alien Berry fruit loops, which have specks of various colors on each loop.  The commercial end with the newly nice fruit alien saying that he now wants to share these with everyone. 

http://www.youtube.com/watch?v=K3cvhkcYB-I
http://www.youtube.com/watch?v=ljAc3NRDv6w&NR=1
http://www.youtube.com/watch?v=sZsjVlaIhcc&NR=1
http://www.youtube.com/watch?v=PbYpoWPB9lo