Outline and Thesis statement for Rhetorical Analysis

Thesis:  

Throughout this elaborated advertising series, Kellogg’s is able to establish their credibility by the usage of the rhetorical character Toucan Sam; the artful manipulation, repetition, and three-dimensional gimmicks with vibrant colors further enhance their message and enable children and parents alike to be psychologically devoted.

 

Outline:

Introduction paragraphs: brief Introduction to the commercials and who Toucan Sam is

                                                                Thesis statement

Body of paper: 

                               Ethos:  The usage of a reputable character everyone knows develops ethos for the children, as well as saying “Ask parents for permission”, and “its part of a nutritious breakfast” develops the ethos for the parents.

                                Pathos:  this commercial appeals to the children’s emotions  by:  Keeping Toucan and the cereal in danger-they feel they have to help him, the commercial manipulates children by wanting them to get involved with helping, and then they are offered bribery for doing so.  Using the three-dimensional artwork, makes those watching feel like they are in Toucan and the monster’s position, like they are involved with what is happening. Seeing the happy expression on Toucan’s face when you see the cereal boxes compared to him being in distress when he is being kidnapped, and seeing how upset toucan and his nephews are.  Using “Who, What Where how?”  “What do we do? Where did it go”?  With the monster turning good at the end and making the new cereal, it makes children feel because he turned good the cereal must be amazing.

                                  Logos:  through repetition of “The ultimate fruit flavor”, the artwork shown like the fruit on the trees, the froot loops on Toucan’s curtains and couch, the lemon steps on the alien’s ship the message that Froot Loops is full of fruity flavor is clearly displayed.  “Best fruit flavor on this side of the Milky way” “They are out of this world.”     

 

Conclusion: